If you've ever watched a Sunday game at AT&T Stadium on TV and thought, "I need to be there in person next year," you're not alone. Cowboys season tickets are some of the most searched-for and most misunderstood tickets in the NFL. Between Seat Options, resale marketplaces, and wildly different seating tiers, the pricing isn't as simple as one number.
Dallas Cowboys season tickets typically range from roughly $3,000 to $6,000+ for upper-level packages and $10,000 to $30,000+ for lower-level or club seats across the season, depending on seat location, demand, and whether you buy directly or on the resale market. Suite pricing runs significantly higher.
Below, we'll break down exactly what drives that range, what's included, and how to compare options before you buy.
How Much Do Dallas Cowboys Season Tickets Cost in 2026–27?
For the 2026–27 season, a full season ticket package (preseason plus regular-season home games) generally starts around $900–$1,000 per seat for the most affordable upper-level sections and climbs well past $3,000–$5,000 per seat for sideline or lower-level locations, based on current secondary-market listings. Per-game averages across major ticket marketplaces run from roughly $116 to $570, which scales up quickly across a full home slate. For up-to-date numbers, it's worth checking current Dallas Cowboys ticket listings before you buy.
| Seating Tier | Approx. Per-Game Price | Approx. Full-Season Price Range |
|---|---|---|
| Upper Level / End Zone | $50–$150 | $900–$2,500 |
| Sideline / Mid-Level | $150–$350 | $2,500–$6,500 |
| Lower Level / Club | $350–$800+ | $6,500–$20,000+ |
| Premium Suites | Varies | $30,000–$100,000+ |
These figures are aggregated from current listings across major ticket marketplaces and fluctuate constantly based on matchup, opponent, and how the team is performing. Always check live pricing before purchasing — treat this table as a planning guide, not a locked-in quote.
Because AT&T Stadium hosts high-profile primetime games and rivalry matchups, expect prices to spike for games against teams like the Eagles, Giants, or 49ers.
How Much Do Cowboys Season Tickets Cost Per Game?
On a per-game basis, Cowboys season ticket holders typically pay between $90 and $600+ per game, depending on seating tier, with upper-level seats landing near the low end and lower-level or club seats pushing well past $500 for marquee matchups.
| Seating Tier | Per-Game Price Range |
|---|---|
| Upper Level / End Zone | $90–$150 |
| Sideline / Mid-Level | $150–$325 |
| Lower Level / Club | $325–$600+ |
| Premium Suites | $600+ (varies by suite size) |
Per-game cost isn't fixed across the season — it's an average worked out from the total package price divided across preseason, regular-season, and eligible playoff games. Primetime and division-rival matchups pull the average up, while early-season or less marquee games typically sit at the lower end of the range. This is also why comparing the season package price to buying individual game tickets is worth doing before you commit — for occasional attendees, single-game tickets on the resale market can sometimes work out cheaper per game than a full season membership, especially once you factor in whether NFL tickets get cheaper closer to game day.
What Is the Dallas Cowboys "Seat Option" and Why Does It Affect Price?
Unlike most NFL teams, the Cowboys sell season tickets through a Seat Option — essentially the right (and obligation) to purchase season tickets for a specific seat every year. This is similar to a personal seat license used by other franchises. It's paid separately from the tickets themselves, either as a lump sum or financed.
A Seat Option is tied to a specific seat location, not a general season pass
It can be sold or transferred through the official Seat Option marketplace
You must still buy season tickets annually to keep the Seat Option active
New inventory is limited, so most fans buy existing Seat Options or resale season packages
This structure is a big reason why "Dallas Cowboys season ticket price" doesn't have one simple answer — you're often pricing in the seat right plus the annual ticket cost, especially for prime sideline and club locations near midfield.
What Season Ticket Packages Does the Team Offer?
Cowboys season ticket packages generally fall into four categories: reserved seating, club seating, premium sideline seating, and suites. Each tier includes the same core home preseason and regular-season games, with playoff access at the same seat when the team qualifies (excluding the Super Bowl).
Reserved Seating – Standard upper and lower bowl seats, most budget-friendly
Club Seating – Access to climate-controlled clubs, upgraded concessions, and wider seats
Premium Sideline – Prime midfield and lower-level views, higher demand and price
Suites – Private, catered spaces for groups, corporate use, or entertaining clients
Pricing scales significantly across these tiers, so it's worth deciding whether you're prioritizing view quality, comfort, or entertaining capacity before you shop.
What Is the Cheapest Cowboys Season Ticket?
The cheapest Cowboys season tickets are in the upper-level end zone reserved sections, where full-season packages currently start around $900–$1,000 per seat, or roughly $90–$150 per game. These seats sit farthest from midfield but still offer a full view of the field and access to every home game.
Cheapest tier: Upper-level end zone (Sections in the 400-level range)
Typical entry price: ~$900–$1,000 for a full season package
Best time to buy: Early offseason, before schedule-driven demand spikes
Trade-off: Distance from the field in exchange for the lowest total cost
If your main goal is simply holding a season ticket at the lowest possible price point, upper-level end zone seating is consistently the most affordable path — sideline and club-level pricing jumps considerably from there.
What's Included in a Dallas Cowboys Season Ticket Membership?
A Cowboys season ticket membership includes guaranteed access to the same seat for every home preseason and regular-season game, priority access to home playoff games at a season-ticket-holder rate, and a set of holder-exclusive perks beyond just game access.
Typical benefits include:
Same seat for every home game, preseason through playoffs (excluding Super Bowl)
Priority access to purchase tickets for other AT&T Stadium and Ford Center events
Invitations to season-ticket-holder-only events
Discounts at the official Pro Shop and on stadium tours
A dedicated service coordinator for account support
Digital ticket management through the team's official ticketing partner
Enrollment in NFL Membership Club perks
These extras matter when comparing the sticker price against just buying single-game tickets for the games you care most about — the membership is priced for access and convenience, not just entry.
Where Can You Buy Dallas Cowboys Season Tickets?
You can buy directly through the team's official season ticket office (subject to waitlist availability), through the official Seat Option marketplace for existing seat rights, or through verified resale marketplaces that list full-season packages from current holders.
Because official new Seat Option inventory is limited and often waitlisted, most fans end up comparing listings across resale platforms to find the best combination of price, seat location, and guarantee policy. Before committing, it's worth taking the time to Compare Event Tickets Across Major Sites so you can see real-time pricing side by side rather than relying on the first listing you find — location, fees, and buyer protection can vary more than people expect. If you're weighing other matchups too, you can also browse all NFL tickets to compare options across the league.
Tips to Get the Best Value on Cowboys Season Tickets
Buy early in the offseason — prices generally climb closer to kickoff, though it's worth weighing buying NFL tickets early vs. last minute since the "better deal" isn't always the obvious one
Consider upper-level sideline seats — better value than end zone lower bowl in many cases
Watch for split-season or partial packages if a full season stretches your budget
Check secondary-market listings against official pricing before finalizing a purchase
Factor in the Seat Option cost separately from the annual ticket price
Set price alerts on marketplaces so you're notified when comparable seats drop in price
For a league-wide view of timing strategy, see this breakdown of the best time to buy sports tickets
Are Dallas Cowboys Season Tickets Worth It?
Yes, if you attend most home games — season tickets typically cost less per game than single tickets and add holder-only perks. If you'd only attend a game or two a year, single-game tickets are the better value.
| Season Tickets Make Sense If… | Single-Game Tickets May Be Better If… |
|---|---|
| You plan to attend most or all home games | You'll only attend one or two games a season |
| You want a guaranteed seat, including playoff games | You want flexibility to pick specific matchups |
| You value holder-only perks (Pro Shop discounts, events, tours) | You don't need extras beyond game-day access |
| You're comfortable with the upfront Seat Option cost | Upfront cost is a bigger factor than long-term savings |
| You want resale flexibility for games you can't attend | You'd rather buy only the games you're sure about |
The right answer really comes down to attendance frequency and budget flexibility. If you can commit to most home games and value guaranteed seating plus the added perks, a season ticket typically pays for itself over the year. But if your schedule is unpredictable or you only care about a handful of marquee matchups, buying single-game tickets as needed is the more cost-effective and lower-commitment path.
Conclusion
Cowboys season tickets range from $900 upper-level to $30,000+ for premium seats, averaging $90–$600+ per game, with perks like guaranteed seating and holder-only access. Value depends on how many games you attend.
Before buying, compare event tickets, seating options and prices to find the Dallas Cowboys tickets that best fit your budget and game-day plans.
FAQ
Do Dallas Cowboys season tickets sell out?
Yes. Official new Seat Options are extremely limited and often have a waitlist, which is why most fans buy existing packages through the resale market.
Can you buy Dallas Cowboys season tickets without a Seat Option?
Generally, no for new official purchases — the Seat Option is required to hold season tickets long-term, though single-game and partial packages are sometimes available separately.
How much is a Dallas Cowboys Seat Option?
Seat Option costs vary widely by location, ranging from a few thousand dollars for upper-level seats to well into six figures for premium sideline and club locations.
Are Cowboys season tickets worth it?
Generally, yes for fans attending most home games, since the per-game cost often beats buying single tickets individually — less so for fans who only attend occasionally.
What is the cheapest Cowboys season ticket?
Upper-level end zone reserved seating, starting around $900–$1,000 per seat for a full season package.
Do season ticket holders get playoff tickets?
Yes, season ticket holders get priority access to the same seat for home playoff games at a season-ticket-holder rate, excluding the Super Bowl.