August Schell Brewing Company, often simply called Schell's, has been a cornerstone of the brewing industry since its inception in 1860. Founded by August Schell in New Ulm, Minnesota, the company quickly gained a reputation for its quality and craftsmanship. Schell's commitment to traditional brewing methods has kept it relevant through changing times, making it a beloved institution in the craft beer community.
Over the years, Schell's has expanded its offerings and has become synonymous with high-quality, flavorful beer. The company's dedication to innovation while honoring its heritage has led to a wide range of products that appeal to both seasoned beer enthusiasts and casual drinkers. Today, Schell's is not just a brewery but a symbol of Minnesota's rich brewing culture, offering an experience that combines history with modern brewing techniques.
Attending a Schell's event or tasting their beers is an experience steeped in tradition and excitement. Visitors can expect a warm, inviting atmosphere, knowledgeable staff, and a chance to taste some of the finest craft beers available. Whether you're a long-time fan or a newcomer to the craft beer scene, Schell's promises an unforgettable experience that celebrates the art of brewing.








